CPG Demo · Beer Concept Test (n=803)

Survey Explorer

Descriptive views of the released data

Browse the raw responses from the beer-concept consumer survey. See how people answered each question, which questions moved together, and how groups compared.

Frequencies, cross-tabs, and correlations across all five outcomes (purchase intent, package appeal, brand fit, high-quality, premium). Use this to orient before turning to the Model Builder — descriptive prominence and what actually moves a given outcome are not always the same thing.

The simulators and stress test are scoped to the Purchase Intent outcome. To explore drivers of the other four outcomes, use the Model Builder.

How to Use This Tool

Pick what you want to know, then which variables, and click Run Analysis. Expand for details.

1. Pick what you want to know

How did people answer? — Frequencies. Which variables matter most for the chosen outcome? — Predictor Strength. Which questions moved together? — Correlations. How did one group compare to another? — Crosstabs (pick exactly two questions).

2. Pick variables

Check the survey questions you want to look at. Use the search box and category buttons (Test Design, Package Reaction, Competitor Intent, Brand Knowledge, Beer Preferences, Behavior, Background, Demographics) to find variables quickly.

3. Run and read

Click Run Analysis. Results appear below. The data is unweighted — counts are raw response counts.

Advanced features

Pin runs to compare

Click Pin this run in the results header to save a snapshot. Pinned runs collect at the bottom — expand to compare previous results side by side.

Filter and search

Search by keyword or variable code (e.g. "Q12" or "Bud Light"). Category buttons narrow the list by topic. Click × on any active filter chip to clear it.

Go deeper

Variables you find here can go straight into the Model Builder to test what predicts any of the five outcomes — purchase intent, package appeal, brand fit, high-quality, premium. The Explorer is a good first step before modeling.

What do you want to know?

Pick the kind of look at the data; variable choices follow from this.

Whose data?

By default, all respondents. Optionally restrict to a subgroup.

Which variables?

Select by category: (Click to highlight & select all variables in a category; click again to deselect.)
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